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How do overseas brands open up the Chinese market?

2019-08-26

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Ten years ago, if there were a few foreigners on the street, you might feel very novel.


But now, have you found that more and more overseas companies in China, overseas employees in China, overseas colleagues are around you?


够刚!这就是为什么海外品牌纷纷想要打开中国市场的原因

 

[Why is it that overseas brands want to land in China and open up the Chinese market? 】


For this question, let's look at several sets of data:


1) In July this year, the National Bureau of Statistics announced a number of macroeconomic data. In the first half of 2019, the gross domestic product (GDP) was 450.93 billion yuan, a year-on-year increase of 6.3%.


This shows that the operation of the Chinese economy continues to remain within a reasonable range, continuing the overall stable, stable and progressive development trend.


2) In August this year, according to the official WeChat news of the Ministry of Commerce, in the first seven months, China achieved a total retail sales of 22.8 trillion yuan of social consumer goods, with a per capita income of 17,000 US dollars.


Overseas compared with the United States, the total population is 327 million by 2018, and the total consumer market is 6 trillion US dollars (60364.2), with a per capita income of 18,000 US dollars.


够刚!这就是为什么海外品牌纷纷想要打开中国市场的原因

 

With the stable employment and income growth of urban and rural residents, the country's substantial tax reduction and fee reduction and the introduction and implementation of a series of measures to expand consumption policies, it is expected that the consumer market will maintain a stable development trend in the later period.


Some experts even predict that in 2020 China is expected to surpass the United States and become the world's largest consumer market.


Taken together, these data are undoubtedly showing a trend: that is, the Chinese economy is getting better and better, and getting stronger and stronger.


够刚!这就是为什么海外品牌纷纷想要打开中国市场的原因

 

Moreover, from the policy level, it is also vigorously promoting the development of foreign companies in China. Such as the Guangdong-Hong Kong-Macau Dawan District Construction, the Belt and Road Initiative policy, and the opinions of the CPC Central Committee and the State Council on supporting Shenzhen's pioneering demonstration zone for building socialism with Chinese characteristics.


That's why, you will find that the number of foreign companies investing in China is increasing.


【How do overseas brands capture Chinese consumers? Seize the development dividend? 】


WeChat is not only based on the socialization of Chinese users, but also gradually promoted to the whole world.


In the near future, China's WeChat and Weibo will cover more overseas countries, and more and more overseas users will use it.


够刚!这就是为什么海外品牌纷纷想要打开中国市场的原因

 

At present, how about the development of WeChat and Weibo in China? Look at a few sets of data:


1) According to the second quarter financial report released by Tencent on August 14, the number of active users of WeChat reached 1.133 billion.


This is also very scary. The total population of China is only 1.395 billion (as of 2018). It is equivalent to almost all Chinese people using WeChat.


够刚!这就是为什么海外品牌纷纷想要打开中国市场的原因

 

At present, how about the development of WeChat and Weibo in China? Look at a few sets of data:


1) According to the second quarter financial report released by Tencent on August 14, the number of active users of WeChat reached 1.133 billion.


This is also very scary. The total population of China is only 1.395 billion (as of 2018). It is equivalent to almost all Chinese people using WeChat.


够刚!这就是为什么海外品牌纷纷想要打开中国市场的原因

 

【What do you need to pay attention to when overseas brands use social media platforms such as WeChat and Weibo? 】


Want to use WeChat, Weibo, due to the differences in national conditions, registration certification is a major difficulty.


First, the service provider will review the relevant qualifications of the overseas brand company. After verifying the correctness, the registration of the WeChat and Weibo accounts will be allowed.


After the registration certification is completed, it is the later operation.


What kind of people do you want to attract, and what is the portrait of this type of user group? What kind of social media content do they like? What kind of advertising forms do you like?


够刚!这就是为什么海外品牌纷纷想要打开中国市场的原因

 

If you have a professional operation team to assist in marketing, I believe that the effect will be more effective.


Just like if a Chinese brand operates Twitter, Facebook, etc., it also needs a process of exploration, but the labor cost of this time is not affordable for overseas brands who want to quickly open the Chinese market.


Why can't you afford it?


There is a saying in China that "there is a specialization in the industry," whether it is calculated from the time input cost of human resources, or from the professional level, in China's national conditions, festivals, customs, customary words, popular hot words, new media. Trends, etc., all require long-term learning, trial and error costs.


From this point of view, choosing a generational operation team that understands China's national conditions and understands China Mobile Internet's integrated marketing solutions is undoubtedly cost-effective and is the choice of most overseas brands today.


If you need to register the certification WeChat public number, WeChat on behalf of the operation, WeChat mall development, software custom development, etc., please contact us Weishang Interactive (WeChat: SZVS2013; E-mail: 790024286@qq.com)



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