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How should overseas companies develop the Chinese market?

2019-11-19

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Tmall double eleventh day turnover broke through 264.8 billion, everyone knows. So what is the grade for this year's imported category? Lets come look.

“Double Eleven” stepped out of the country and let the world “share a shopping cart”

(1) Tmall "Double Eleven" on the same day, the clearance of import orders exceeded 10 million.

(2) Among them, health care, beauty, and infant products have become the main force of netizens' “Hai Tao products”.

海外公司该如何开拓中国市场?

(3) More and more foreign consumers are advocating Chinese goods and Chinese cuisine, and even have opened “anti-purchasing”.

At present, there are 140,000 Tmall merchants and millions of Taobao merchants going out to sea, providing consumers with goods in more than 200 countries and regions around the world, so that consumers all over the world can select good goods through e-commerce platform.

海外公司该如何开拓中国市场?

 

▲ Foreign e-commerce platforms have also begun to participate in the “Double Eleven” event.

From "Amoy cheap" to "Amoy good", from "Amoy China" to "Amoy World", the 11-year-old "Double Eleven" has become a vibrant and upgraded economic symbol, witnessing China's firm pace towards a big consumer country.

Consumption has been the first driving force for China's economic growth for five consecutive years. In the first three quarters of this year, the contribution rate of final consumption expenditure to economic growth reached 60.5%. In the face of the massive market, the “Double Eleven” will stir up the stock and activate the increment in one hand, which will release more potential for consumption in the future.

For overseas companies, the huge and prosperous Chinese market is not to be missed.

Whatever you are at home and abroad, what you can feel is that the Chinese economy, especially China's consumer market, is really shocking!

An upward double eleven, let global industry, global enterprises, global markets, and even global investors have to pay more attention to the Chinese market, pay attention to how to go to China, how to pass local products and services through popular channels. , appeared in front of Chinese consumer users.

In the past, overseas companies and overseas brands entered China, which is nothing more than several major shopping mall platforms (Taobao, Jingdong, Tmall), but what are the advantages of WeChat compared to these major platforms? This is an area that Wei Shangjun is good at, you can talk to everyone.

1. WeChat users: This year, WeChat users have reached 1.151 billion, and the small program monthly users have exceeded 300 million.

海外公司该如何开拓中国市场?

 

海外公司该如何开拓中国市场?

2. Is the performance of the double eleven based on artificial intelligence or WeChat?

I believe that artificial intelligence technology is indispensable, but the channels of communication are inseparable from WeChat, QQ, friends, and WeChat public account.

Overseas companies can fully establish their own public number, build their own WeChat mall, and open up cross-border payments to seize the Chinese consumer market.

WeChat, WeChat public number, WeChat Mall, these three will be an indispensable tool for overseas companies to explore the Chinese market.

海外公司该如何开拓中国市场?

 

3. The overseas WeChat public account does not support self-registration and can be completed by a third party.

However, the current overseas public number does not support self-operating certification. You can register for certification through a third-party service provider.

Although overseas reunification can only open the service number, it can be sent 4 times a month, and can send multiple graphic content at a time, and can build its own brand of WeChat Mall to enjoy the traffic of WeChat 1.1 billion users.

For overseas companies, it is undoubtedly good news.

海外公司该如何开拓中国市场?

 

4. Currently supports the following 49 countries and overseas regions, through the micro-registration certification (required specific information can be contacted):

Hong Kong, Australia, United Kingdom, United States, Macau, Taiwan, Singapore, South Korea, Malaysia, Spain, Vietnam, Italy, Japan, Austria, Netherlands, Belgium, Cambodia

Russia, Canada, Denmark, Finland, France, Germany, Greece, Hungary, Iceland, Indonesia, Ireland, Israel, Kazakhstan, Kenya, Laos, Liechtenstein, Dunsten, Luxembourg

Maldives, Malta, Myanmar, Nepal, New Zealand, Norway, Pakistan, Philippines, Portugal, Sri Lanka, Sweden, Switzerland, Thailand, Turkey, United Arab Emirates

Finally, there are more questions about overseas WeChat public registration, operation promotion, cross-border WeChat payment access, welcome to leave a message and communicate with me.

 

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