Beauty makeup Tiktok account operation solution
In recent years, represented by trill head short video platform, continue to achieve users and business in the domestic market, and in overseas markets Tiktok was also a short video platform went ahead, or even push overseas traditional social media giant Ins and Youtube, as brand owners nuggets new battlefield flow can not be ignored, also became many cross-border sellers, domestic brands and foreign brands, realize globalization spread marketing will choose one of the positions.
Why do beauty brands choose to promote on Tiktok platform?
As of July, Tiktok had 689 million monthly active users worldwide, with more than 100 million each in the United States and Europe.
As of August, TikTok had been downloaded more than 2 billion times worldwide. Among them, 60% of the monthly active users of Tiktok are between 16 and 24 years old. Domestic beauty brands want to reach the main force of consumption after 90 and 00 overseas. Tiktok may bring unexpected harvest!
What should a beauty brand do to promote on Tiktok platform?
Weishang Interactive combined with years of new media operation experience and service of hundreds of beauty makeup customer experience, summarized as follows:
1. Identify and subdivide the vertical field
It can refer to dry goods, planting grass, pulling grass, discount sharing, etc., and combined with the characteristics of the host, flexible choice of content positioning.
2. Choose a good makeup category
Beginners can choose a good classification to do content according to their own advantages and combined with the characteristics of easy realization.
3. Create personalized personas
(1) A good design can create differentiation and make users remember it easily.
(2) A good person can get a huge amount of traffic.
(3) A good advertising space is mobile, which can bring us a lot of opportunities to make money.
For example: to create a real and down-to-earth image of the host, the distinctive character image, often leave a deep impression on users.
4. Attract specific user groups
(1) The content must meet the "practical" needs of fans.
(2) Be good at taking advantage of fans' curiosity to ensure fans' stickiness.
(3) Good at using fan comments to interact, collect from the comments what fans hope to see in the next issue, and improve users' expectations.
(4) Constantly pay attention to the hot trends of Tiktok platform, combine with the latest hot spots to create content and improve the popularity of videos.
5. Data adjustment and optimization
Objective data are needed to guide and verify the adjustment of content direction and operation strategy. During the operation of Tiktok beauty account, we should focus on the data and information such as the number of playlists, thumb up, comments, user portraits, public opinion feedback and so on. Then conduct in-depth analysis based on these data, find out the loopholes and shortcomings of the content, timely adjust and optimize, in order to make better works.
The industry is rapidly changing and there is no universal creative operating principle. Timely adjustment of strategies according to the platform and market conditions, and proactive iteration and upgrading are the positive attitudes to face changes and challenges. Weishangjun hopes to play Tiktok with you through the refined short video operation of the professional team, and go further and further on the road of short video operation.
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