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A "hood" is difficult to find, but is it a development opportunity for cross-border e-commerce?

2020-02-14

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The spread of the coronavirus epidemic must have seriously affected economic development at home and abroad, and many retail companies have been pushed to the brink of bankruptcy.

So many companies that originally did offline physical business also have to choose to start online business.

Case 1: Everyone chooses a vegetable distribution mall without going out

As coronavirus has made many consumers reluctant to go out, orders for fresh food e-commerce applications have surged:

1. Mission

Meituan Shopping (Meituan's fresh product e-commerce application) received 2 to 3 times more orders than before the Spring Festival.

2. Ding Dong Shopping

A startup, backed by Sequoia Capital, buys food, claiming that its orders on the eve of the Spring Festival have increased by 300% compared to last year, and the value of orders has increased by 70%. According to Dingdong's official announcement in July 2019, the daily order quantity is 400,000.

3. Daily Fresh

Daily Fresh is one of the largest fresh delivery applications. In the first 8 days after the New Year, their order volume increased by 350% year-on-year. According to Wang Juncheng, the chief financial officer of the United States and Japan, the average order value increased from 30 yuan to 120 yuan. They also increased daily vegetable supply from 500 tons to 1,000 tons.

Case II: Urgently add new business and launch WeChat cross-border mall

With the development of the coronavirus, epidemic prevention supplies such as masks, which were originally low in production, were immediately sold at speculative prices, but a mask was still difficult to find.

It is said that the richest way to show off wealth and beloved sisters is this:

To this end, overseas companies may also be keenly aware of this business opportunity, and take advantage of the urgency to contact Xiaojun and launch WeChat Mall to access WeChat cross-border payment.

  Over the past few weeks, these products have received tens of thousands of orders on these cross-border platforms.

It is no wonder that more and more overseas companies have recently found Xiaojun to learn about the details and functions of the mall, and access WeChat cross-border payment.

For more information on WeChat:

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In order to take advantage of this situation, we have launched our own WeChat mall, stocked overseas, and several materials that are in short supply in China: masks, thermometers, etc. On the one hand, it can address the consumer demand and epidemic prevention needs of the Chinese people; on the other hand, it is also a major move to enter the Chinese market.

No, demand is everything. The publicity channel is only forwarded by the circle of friends, forwarded by WeChat group, and shared by friends.

In less than an hour after the mall went online, the inventory of masks was sold out. Can only wait for the next batch of products to go online.

in conclusion:

The retail industry is one of the industries hardest hit by the virus.

For companies that already have e-commerce systems, the impact is relatively small.

For companies that do not yet have an online mall, this will be a matter of life and death.

 

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