As the first entry point for overseas companies to reach Chinese users, use WeChat public account and WeChat mini program.

For companies, it's more appropriate than ever before for three reasons.

Reason 1: WeChat Mini Program report shows 10% increase in retention

From the first quarter of 2017 to the second quarter of 2018, the retention time increased by 10 times after 14 days

From May 2017 to June 2018, the time per session increased 4 times

The average e-commerce order is between 200 and 1,000 yuan

Sharing is the most popular access method

67% of users open mini programs more than 4 times a day

Reason 2: Users spend more and more time on applets

Over time, the time spent on WeChat Mini Programs has increased dramatically: from May 2017 to June 2018, it increased from 3.1 minutes per section to 13.1 minutes per section.

Most users of applets are heavy users: 67% of applets are used more than 4 times a day.

Although participation is still high, this frequency is low in e-commerce applets: 69% of people use the e-commerce applet at least once a week.

Reason 3: Consumer behavior of WeChat Mini Program

Over time, the proportion of small orders in WeChat Mini Programs has continued to increase, accounting for 42% of orders between 200 and 1,000 yuan.

This is why more and more overseas companies will contact Xiaojun, register and verify WeChat public account, build WeChat mall, and open cross-border payment.